The Oxford Handbook of Music & Advertising
The Oxford Handbook of Music and Advertising by Edited by James Deaville & Edited by Siu Lan Tan & Edited by Ron Rodman
This manual explains how music contributes to the publicity that audiences encounter on a daily basis. The chapters examine how the soundtracks of promotional messages come from how we might interpret the meanings behind music and how commercial messages influence us through music.
Author: Edited by James Deaville & Edited by Siu Lan Tan & Edited by Ron Rodman
Date published: 2021-04-12
Publisher / Label: Oxford University Press Inc
Number of pages: 864
Fruugo ID: 57761895-117134471